Tutorial: Creating a Clickable Call to Action in Vimeo PRO

在本教程中, I’ll demonstrate how we create a clickable call to action within our videos using Vimeo PRO. The purpose of a marketing call to action is to provoke an immediate response from our audience. For many of us who are creating business and branded videos, what a viewer does after watching our video is an essential part in our sales and marketing strategies. Not only do we want to create compelling content that captures our viewers’ attention; we also want to encourage our audience to take a specific action when they’re done viewing our videos.

The call to action is the first thing that should be determined in the video process. It will help shape and mold the entire video strategy. 在本教程中, I’ll show you a quick way to add a link to the end of a marketing video (下面的图1) using the popular video platform Vimeo. Note that you need to have a Vimeo Plus or PRO account in order to add these features to your videos.

图1. The “订阅” and “Watch More Videos” links at the end of this marketing video provide calls to action to leverage viewers’ engagement with the content of the video to achieve its marketing goals.

调整嵌入选项卡中的设置

Starting from the My Videos page after you’ve logged into your Vimeo account, you’ll want to open up settings for a video by selecting the Settings button (下面的图2). 从那里，选择嵌入选项卡(图3，在图2下面), and scroll to the bottom of that page. Here we'll adjust a few items under the Outro section (图4，在图3下面).

图2. Click the Settings button for the video you want to work with.

图3. 然后选择Embed选项卡.

图4. Then scroll down to the Outro settings and choose to create a link.

We can select a few different things to show at the end of our video. Options include your other videos, a specific video, text, or a link. The call to action for the video we’re working with in this example is to drive viewers back to a landing page where they can find the ingredients to the recipe demonstrated in the clip, so we're going to use the Link option, 如图4所示. We can enter the URL for our page and edit the text that we want displayed (下面的图5).

图5. Next, enter the URL and the text to display for the call to action.

对于文本来说, I would suggest something actionable like Click Here, 了解更多, 立即联系我们, 捐赠, 等. Once we have all of our information entered, we can then save our changes and now we have a clickable call to action that will appear at the end of our video. When the video is complete, the viewer is shown a link to go to the website we are promoting (下面的图6). That's how easy and effective this can be when using the Vimeo platform.

图6. 这是我们的可点击链接.

It’s worth noting that the clickable links we’ve created have worked the majority of the time on mobile devices like iPhone and iPad, but I would advise you to do some testing on your own.